Common Questions
Short, direct answers to the questions founders and business owners ask most about turning ideas into products.
- How do I know if my business idea is good?: 34% of startups fail because they built something nobody needed. Here's how to find out if your idea is worth pursuing, before you spend an…
- How do I start an app business?: Most app businesses fail before launch. Here's what the successful ones do differently, and why the first step isn't finding a developer.
- What is the difference between a proof of concept and an MVP?: A proof of concept validates feasibility. An MVP tests the market. Here's why the order matters, and why getting it wrong is one of the mos…
- How do I turn my idea into a product?: 42% of startups fail because they skip validation. Here's the right sequence from idea to product, and why the first step isn't finding a d…
- What should I get at the end of a prototype project?: Six things, and the sixth is the one people forget: ownership of everything else, in accounts that are yours rather than the agency's.
- What separates a good prototype agency from an average one?: One thing separates them: an average agency treats the prototype as the deliverable, a good one treats it as an instrument for finding some…
- How long does it take to build an app?: Building an app takes 3-12 months depending on complexity. But how much of that time gets wasted depends entirely on the clarity you go in…
- What is the difference between a proof of concept and a prototype?: A proof of concept tests feasibility. A prototype demonstrates experience. Here's what each one is, why both matter, and how they work toge…
- Should we test a transformation phase before funding it?: Transformation fails on adoption, not demand. Adoption is the one thing workshops cannot measure. What a funding gate should actually requi…
- How do I outsource app development?: 35% of outsourced projects face scope creep and 50% of outsourcing relationships fail within five years. Here's how to do it properly.
- How do I stop an MVP project growing out of control?: Scope is the whole game in an MVP engagement. Three mechanisms actually control it: a closed list with a date, one decision-maker, and a st…
- How do I know if my requirement is genuinely bespoke?: A requirement is genuinely bespoke when it is the thing you compete on, not the thing you find annoying. Three questions usually settle whi…
- How do I estimate app development costs?: 49% of software projects face budget overruns. Here's how to estimate app development costs accurately, and the one thing that makes every…
- How do I get funding for a startup in the UK?: From SEIS to Innovate UK grants, here's every realistic funding route for a UK digital startup, and the step that makes every funding conve…