Your shop is good. Let's make sure people can find it.
Shopify SEO for small shops that have drifted. Research first, fixes in batches you approve, and tracking to prove it worked. Based in Belfast, UK-wide.
The Shopify Store Reset is two focused weeks on the shop you already have. We find out what's stopping people finding you, fix it in safe steps you approve, and set up the tracking to show it worked.
You set the shop up properly. Then you got busy running the business, and a few years of new products, sales and quick fixes piled up on top of it. Nothing is broken, but Google and your customers can tell.
When we go through a shop, it's rarely one big problem. It's a lot of small ones, and if you've been on Shopify a while you'll probably recognise some of these:
None of these is a disaster on its own. Together they make a good shop look neglected, and they're all fixable.
Every shop is different, so the research decides the list. These are the areas we usually end up in.
A Belfast baby-blanket brand that was already top of Google for car seat blankets, and nowhere for almost everything else parents search for. We researched it, then spent two weeks fixing it before the Christmas rush: product names, duplicate listings, photos, a new theme, a newborn gifts collection and free delivery that applies itself.
We won't promise you the top spot on Google. Nobody honest can, and search takes weeks to catch up with changes like these.
We won't sign you up to a long retainer. The reset is a fixed piece of work with a clear end, and you keep everything we set up.
And we won't rebuild your shop unless it genuinely needs it. Most don't. They need someone to go through what's there, carefully, and fix the hundred small things nobody's had time for.
Two focused weeks on the shop you already have. For small Shopify shops across the UK, from our base in Belfast.
Most shops land between £999 and £2,500. More products, a new theme or photo clean-up add to it.
Tell us what's going on with your shop. Blu will ask a few questions, and we'll come back to you with what we'd look at first and what it would cost.
Most shops don't break. They drift.
- Product names that don't match what people type into Google
- The same product listed twice, plus drafts and old copies nobody cleared out
- Photos with no descriptions, on backgrounds that don't match
- Collection pages with no title or description of their own
- A homepage still promising something from two seasons ago
- A checkout button that disappears off the bottom of a phone screen
- Free delivery that only works if the customer knows the code
- Sold-out stock sitting at the top of every collection
Research first, then fix it safely
Research
Before we touch anything, we find out what your customers search for, where you show up today, which shops Google and AI assistants recommend instead, and why.
Plan
Every search worth winning gets matched to the page that should win it. Then we decide what to fix first, so the changes that matter most land before your busy season does.
Fix
Changes go in as small batches. You see a plain-English summary of each one before it happens, we back up everything it touches, and any batch can be undone.
Measure
Search Console, Analytics and Google Merchant Center set up properly, so you can see what changed against where you started instead of taking our word for it.
The things that actually move a small shop
Search basics
Proper headings, page titles and descriptions, product details Google can read, and tidy web addresses with the old ones redirected so nothing breaks.
Products and collections
Names rewritten in the words your customers use, duplicates merged into one listing, and collection pages that explain what's in them.
Photos
The job almost nobody does when adding products. A description on every photo, the same order on every product, and backgrounds cleaned up so your collection pages finally line up.
Theme and phones
Most of your visitors are on a phone. We check every step from landing to checkout on one, and move older themes onto Shopify's current ones where it's worth it.
Delivery and checkout
Policies filled in, delivery offers that apply themselves, and the small things that make people abandon a basket.
Seasonal pages
Gift and seasonal collections built ahead of time, so they're ready when people start searching, not after.
"Nothing went live without me seeing it first, which gave me real peace of mind." Ally, Little Love Blankets
The Shopify Store Reset
From £999. A fixed price, agreed before we start. Most shops land between £999 and £2,500. More products, a new theme or photo clean-up add to it.