How to Build a Digital Product Without a Full Development Commitment
A full development build still costs what it costs — £20,000 to £80,000 is the reality. But the path to understanding what you're building before you commit has changed completely.
For most of the history of digital products, the answer to "how do I build this?" was the same: find a developer. Either hire one, contract one, or convince one to join you. The idea was secondary. Access to someone who could build it was the real bottleneck. That bottleneck hasn't disappeared entirely. Building a full digital product still requires development expertise, time, and meaningful investment. But something significant has changed — and it changes what's possible at the stage before that full build commitment. The options people usually consider No code platforms Tools that have made it possible for non technical people to build digital products themselves. Genuinely powerful for certain use cases — simple internal tools, landing pages, basic web apps. The limitations are real…