How to Get Feedback on a Business Idea Before Building It
Most founders think they've validated their idea when they've only collected opinions. Here's how to get feedback that actually tells you whether your idea is worth building.
Most founders think they've validated their idea when they haven't. They've collected opinions — and opinions, however well intentioned, are not the same thing as validation. The distinction matters because acting on opinions rather than genuine feedback is one of the most reliable routes to building something nobody uses. According to CB Insights, 42% of startups fail because there was no market need for their product. The vast majority of those founders spoke to people before they built. They got feedback. It just wasn't the right kind. Why most feedback is useless The feedback most founders collect falls into one of three traps: The politeness trap — friends, family, colleagues, and even casual acquaintances are motivated to be encouraging. They don't want to crush your enthusiasm. So…